Look what arrived in the mail

Project brief(s)—

EDMs. You love ‘em. You hate ‘em.

But they’re an important tool in a company’s belt to ensure solid communication with their customers.

So when they’re landing in inboxes the world over, they’ve got to sparkle.

In collaboration with the Samsung team in Seoul, I’ve written countless (maybe hundreds) of EDMs that did just that. ✨

Key skills: tone of voice, segmentation analysis, product knowledge