Hi—I’m Blair.

I’m a copywriter, language lover, culture geek, and tea fanatic.

But most importantly, I’m a storyteller.

I’m living life in Sydney, but spent the best part of a decade abroad.

Seoul was home, and it was there I discovered my passion—using words to enthral, to excite, and to share. You can see some of this below.

A few favourite examples—

Some of the things I can do—

  • Value propositions

  • Creative ideation

  • Web and social copy

  • Campaign and content planning

  • EDM writing

  • Taglines and key copy

  • Speak Korean (안녕하세요!)

  • Pitching

  • Cross-cultural communication

  • Brew you a stunning green tea

Clients I’m fortunate to have partnered with—

  • Calvin Klein

  • American Express

  • The French Tourism Board

  • LG Electronics

  • Snap Fitness

  • Austrade

  • Samsung Global

  • Samsonite Red

  • Hankook Tire

  • + more